ines@sign2act.euSince 2005
Entrepreneur
Hands-on business and product development, innovation and angel investment. Entrepreneurial by nature, Ines has been turning ideas into mission-led businesses since the age of 19.
Since 2004
Purpose-Driven Impact
Sign2Act is the umbrella firm and portfolio of Ines Karu-Salo — entrepreneur, creative, angel investor and sustainability advocate — bringing together her purpose-led ventures, investments and a growing community focused on creating meaningful impact.
With experience spanning wellness, entertainment, retail, design and marketing, Ines builds, backs and supports businesses and people while experimenting with AI to reshape creativity, content and storytelling.
Sign2Act is where Ines's ideas meet action — and where collaboration begins.
Main expertise
Since 2005
Marketer
Brand building, creative direction, storytelling and events. With extensive international marketing experience, Ines transforms firms into distinctive brands that connect, engage and inspire action.
Since 2004
Performer
Mindful movement, speaking, performing and producing. A former oriental and Polynesian dance master teacher, TV and events host, Ines believes a sustainable life begins with a healthy body and mind.
LIST OF VENTURES
- InesDanceWellness & Performing Arts
- MOTHERCARE (Baltics)All Parenting Goods Under One Roof
- KiRiVOOSustainable Lifestyle Brand
- Fermi EnergiaGreen Nuclear Energy in Estonia
- The Rewear CompanyKidswear Rental & Resale Marketplace
Who's behind it
Ines
Karu-Salo
Ines Karu-Salo is a purpose-driven serial entrepreneur, creative mind and sustainability advocate with over 20 years of experience building businesses and communities across entertainment and retail.
A formerly well-known oriental dance artist and TV personality in Estonia, Ines became a five-time founder behind ventures including InesDance, Mothercare Baltics, KiRiVOO and The Rewear Company. Currently based in London, she combines creativity, technology and entrepreneurship to make a difference.
She was named one of Sublime Magazine’s “Top 6 Sustainable Entrepreneurs 2025”, with her ventures receiving multiple awards and international recognition.
Sustainable lifestyle and greater life satisfaction can lead to sustainable happiness that is interconnected with other people, other species, and the natural environment.